Flippa Review

Grow & Exit Faster with Flippa – Buy, Build & Sell Online Businesses

Flippa gives you everything you need to find, evaluate, buy, and sell profitable websites, SaaS products, apps, and content businesses – backed by data and a global pool of verified buyers.

4.8/5
(10,000+ founders & investors)
Featured by top startup outlets
Secure escrow & safe payouts

Why Top Sellers Choose Helium 10

Everything you need to succeed on Amazon, all in one platform

Find Winning Products Fast

Discover profitable niches in minutes with AI-powered product research

Dominate Your Market

Outrank competitors with data-driven keyword and listing optimization

Track Performance 24/7

Monitor sales, inventory, and profits in real-time dashboards

Protect Your Brand

Safeguard listings from hijackers and unauthorized sellers

Launch Products Confidently

Validate ideas before investing with accurate demand forecasts

Scale Beyond Amazon

Expand to Walmart and other marketplaces seamlessly

Why Entrepreneurs Choose Flippa

Buy, build, and sell online businesses with confidence

Discover High-ROI Opportunities
Find profitable websites, SaaS, eCommerce stores & apps ready for acquisition.
Verified Buyers & Sellers
Flippa’s verification system reduces risk and ensures safe transactions.
Real Revenue & Traffic Insights
View analytics, financials, and growth potential before you buy.
Secure, Transparent Transactions
Escrow, contracts, and due-diligence tools built directly into Flippa.
Sell Your Business Faster
Access thousands of active buyers looking for profitable online businesses.
Grow, Flip & Repeat
Build digital assets, increase value, and exit for profit—Flippa makes scaling simple.

Perfect For

Whether you're buying, growing, or exiting an online business

Individual Buyers
Buy your first cash-flowing website, SaaS, or eCommerce store.
Portfolio Investors
Acquire multiple digital assets to diversify and grow your income.
Founders & Sellers
List your online business, attract serious buyers, and exit profitably.
Brokers & Advisors
Connect clients with a global pool of qualified digital business buyers.

Powerful Features Built for Buying & Selling Online Businesses

Tools designed to help you discover deals, verify performance, and close transactions with confidence

Popular
Deal Discovery & Smart Filters
Find websites, apps, and domains faster using filters for niche, price, traffic, and monetization.
Essential
Verified Listing Data
Review key metrics like revenue and traffic with connected data on many listings for added trust.
New
Valuation & Pricing Insights
Compare listings and pricing signals to estimate fair value before you negotiate or make offers.
Global Marketplace Reach
Access buyers and sellers worldwide across multiple categories—from starter sites to larger businesses.
Safer Transactions with Escrow
Use structured payment protection and handover support to reduce risk on high-value transfers.
Faster Handover & Support
Keep deals moving with guided communication, optional NDAs, and marketplace support when needed.

The Full Picture

A quick overview to help you decide whether Flippa is right for buying or selling online businesses.

Pros
Large marketplace for websites, apps, domains & digital businesses
Verified listings with connected analytics and revenue proofs (on many deals)
Built-in tools like escrow and guided handover for safer transactions
Powerful filters to discover deals by niche, price, traffic, and monetization
Works for both first-time buyers and experienced operators looking to scale
Cons
Quality varies—buyers still need strong due diligence before purchasing
Some listings rely on manual proofs rather than fully verified data
Competitive deals can move fast, requiring quick decisions and negotiation

Flippa Account-Managed Plans

Choose the level of support for your exit. One simple 6-month term.

Standard
Everything you need to sell with an Account Manager.
$199
6-month term • One-time fee
Exposure to 400k+ active website & business buyers
Up to 50 AI-matched buyers for your listing
Dedicated Account Manager
Private deal room messaging
Contracts builder with Dropbox Sign
15+ real-time integrations for listing performance
Dynamic pricing guidance
Escrow.com and Trust Payments support
Premium
More exposure. More buyer matches. More support.
$799
6-month term • One-time fee
Everything in Standard, plus:
Unlimited AI buyer matching
Priority phone and email support
Negotiation support during offer & due diligence
Premium marketing exposure across Flippa
NDA & confidentiality agreement support
Listing optimization help
Success fee is only paid after your business sells.

How Flippa Compares

vs. generic classifieds and random forums

Feature Flippa Generic Listings
Verified Performance Data Connects real analytics & revenue Manual screenshots only
Buyer & Seller Protection Escrow & guided handover No structured protection
Deal Discovery Smart filters & alerts Manual scrolling
Communication In-platform chat & NDAs Email threads & DMs
Support Marketplace support & advisors Usually none

Trusted by Thousands of Buyers & Sellers

Real stories from real Flippa users

“Flippa helped me sell my SaaS startup in under 45 days. The buyer matching and negotiation support was incredible.”
AL
Adam Lewis
SaaS Founder
“I’ve purchased 12 online businesses on Flippa. The due-diligence tools and seller transparency save me weeks every time.”
RK
Riya Kapoor
Digital Investor
“Selling my content site on Flippa was seamless. The account manager guided me through pricing, negotiation & transfer.”
DB
Daniel Brooks
Website Seller

Flippa FAQs

Answers to the most common questions from buyers & sellers

How much does it cost to list my business on Flippa?

You can start with a Standard listing that has no upfront fee and only a success fee when your deal closes. Premium listings add extra promotion for a flat, one-time fee.

Is Flippa safe for buying online businesses?

Yes. Flippa uses escrow, identity checks, and data connections to reduce risk. You can also work with advisors and brokers for larger or more complex deals.

What types of businesses can I buy or sell?

You’ll find content sites, e-commerce, SaaS, mobile apps, newsletters, marketplaces, domains, and more – from starter projects to 7-figure businesses.

Do I need a broker to sell on Flippa?

No. Many founders list and manage deals themselves. For larger exits, you can choose to work with a recommended broker or M&A advisor directly through Flippa.

How long does it take to sell?

Smaller deals can close in a few weeks. Bigger, more complex businesses may take a few months as buyers complete diligence and financing. Flippa tools help you move faster at every step.

See How Flippa Works — Full Demo Walkthrough

Watch a step-by-step breakdown of how to buy, sell, negotiate, and close deals successfully.

Ready to Buy or Sell on Flippa?

Join thousands of founders and investors using Flippa to build, acquire, and exit online businesses.

Secure escrow & payouts
Close deals fast
Start in under 5 minutes