Grow Smarter with Similarweb — Competitive Intelligence & Traffic Insights
Similarweb gives you the insights you need to benchmark competitors, understand audience behavior, and spot growth opportunities—so you can make confident, data-backed decisions.
Why Top Sellers Choose Helium 10
Everything you need to succeed on Amazon, all in one platform
Find Winning Products Fast
Discover profitable niches in minutes with AI-powered product research
Dominate Your Market
Outrank competitors with data-driven keyword and listing optimization
Track Performance 24/7
Monitor sales, inventory, and profits in real-time dashboards
Protect Your Brand
Safeguard listings from hijackers and unauthorized sellers
Launch Products Confidently
Validate ideas before investing with accurate demand forecasts
Scale Beyond Amazon
Expand to Walmart and other marketplaces seamlessly
Why Teams Choose Similarweb
Everything you need to understand the market, outperform competitors, and grow with confidence.
Track visits, time on site, pages per visit, and trend lines to validate growth.
Compare any site against competitors and understand where they win traffic.
See what drives growth—organic search, paid, social, referrals, and display.
Spot keyword gaps and prioritize the highest-intent terms your rivals rank for.
Understand user demographics, interests, and cross-browsing behavior.
Turn insight into action—plan launches, improve conversion, and reduce risk.
Perfect For
Teams that need real market intelligence to move faster.
Find winning channels, benchmark performance, and plan campaigns smarter.
Discover keyword gaps, track competitors, and prioritize high-impact content.
Validate markets, size opportunities, and reduce guesswork before investing.
Identify best-fit accounts and understand digital intent signals at scale.
Understand Any Market with Similarweb
Actionable digital intelligence to analyze traffic, competitors, and growth opportunities.
Estimate visits, engagement, bounce rates, and time-on-site for any website or app.
Compare your performance against competitors to spot gaps, trends, and growth wins.
Understand where traffic comes from—search, social, referrals, ads, and direct.
Discover top keywords, organic rankings, and search opportunities driving competitors.
Analyze paid search and display strategies to optimize campaigns and budgets.
Explore audience interests, demographics, and market trends to guide strategy.
The Full Picture
Quick pros & cons to help you choose Similarweb confidently.
Similarweb Pricing
Pick a plan based on the depth of competitive intelligence you need.
How Does Similarweb Compare?
vs. basic analytics tools
| Feature | Similarweb | Basic Analytics |
|---|---|---|
| Competitor traffic benchmarking | Yes | No |
| Channel share (SEO/Paid/Social/Referrals) | Detailed | Limited |
| Keyword & competitor gap insights | Strong | Basic |
| Market research & opportunity sizing | Built-in | No |
Trusted by Growth Teams
Real outcomes from teams using Similarweb insights
Frequently Asked Questions
Quick answers about Similarweb traffic & market intelligence
What does Similarweb help you understand? ▾
Similarweb helps you estimate and analyze website/app traffic, discover acquisition channels (SEO, ads, referrals), and benchmark competitors to spot growth opportunities.
Is Similarweb data exact or estimated? ▾
Most metrics are modeled/estimated using multiple data sources. It’s best for trends, comparisons, and directional insights—rather than treating every number as exact.
Can I compare my site with competitors? ▾
Yes. You can benchmark traffic volume, engagement, top pages, and channel mix across competitors to see where they’re winning—and where you can compete.
Does Similarweb include SEO insights? ▾
Yes. You can explore organic search performance, keyword opportunities, leading pages, and how SEO contributes to overall traffic compared to other channels.
Does it show paid ads and referral sources? ▾
Many plans surface paid and referral insights—like major publishers, referring sites, and channel distribution—so you can learn what partnerships or campaigns drive results.
Who is Similarweb best for? ▾
It’s useful for founders, marketers, SEO teams, sales/revops, and analysts who need fast competitive research, market sizing, and channel strategy insights.
See Similarweb in Action
Watch how teams uncover traffic insights, benchmark competitors, and find growth opportunities.
Ready to Benchmark Your Market?
Get visibility into traffic sources, SEO performance, and competitive trends.